CarryOnVilla Posted July 30 Share Posted July 30 (edited) https://www.homeground.london/villa They did everything involved with the advertising of the kit launch. The badge murals, the ad spots, the teaser vids, the main vid and photos. seems like very little of the creative work was done by Adidas, Heck’s team or Villa Edited July 30 by CarryOnVilla 1 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted July 30 Share Posted July 30 6 minutes ago, CarryOnVilla said: https://www.homeground.london/villa They did everything involved with the advertising of the kit launch. The badge murals, the ad spots, the teaser vids, the main vid and photos. seems like very little of the creative work was done by Heck’s team or Villa That's really interesting that they were able to nail it so well. Link to comment Share on other sites More sharing options...
CarryOnVilla Posted July 30 Share Posted July 30 Just now, Captain_Townsend said: That's really interesting that they were able to nail it so well. It’s what ad agencies do best. well researched and well executed. And very fortunate to get the Sabbath boys in it too 1 Link to comment Share on other sites More sharing options...
TheMelvillan Posted July 30 Share Posted July 30 11 minutes ago, Captain_Townsend said: That's really interesting that they were able to nail it so well. Helped that they had a big villa fan on staff. What a project it must have been for that dude 1 Link to comment Share on other sites More sharing options...
Teale's 'tache Posted July 30 Share Posted July 30 11 minutes ago, CarryOnVilla said: https://www.homeground.london/villa They did everything involved with the advertising of the kit launch. The badge murals, the ad spots, the teaser vids, the main vid and photos. seems like very little of the creative work was done by Heck’s team or Villa I kind of get what you're saying, but at the same time, you employ these companies because they are good at what they do, so a smart person lets them lead the project, you don't buy a dog and bark yourself kind of deal. People who get too involved can and generally do ruin these kind of projects. I'm sure Heck and his team would have set a basic brief to ensure nothing went against brand guidelines and then had the final sign-off on the project, but in my opinion, it's good that they weren't too involved, if you want creative people to produce their best work you have to give them the room to have fun with it. Link to comment Share on other sites More sharing options...
spiezels Posted July 30 Share Posted July 30 3 minutes ago, TheMelvillan said: Helped that they had a big villa fan on staff. What a project it must have been for that dude Name em? Would like to check their insta Link to comment Share on other sites More sharing options...
TheMelvillan Posted July 30 Share Posted July 30 1 minute ago, spiezels said: Name em? Would like to check their insta Jonny Marsh according to the article. One of two villa fans at the firm apparently 1 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted July 30 Share Posted July 30 1 minute ago, Teale's 'tache said: I kind of get what you're saying, but at the same time, you employ these companies because they are good at what they do, so a smart person lets them lead the project, you don't buy a dog and bark yourself kind of deal. People who get too involved can and generally do ruin these kind of projects. I'm sure Heck and his team would have set a basic brief to ensure nothing went against brand guidelines and then had the final sign-off on the project, but in my opinion, it's good that they weren't too involved, if you want creative people to produce their best work you have to give them the room to have fun with it. Oh no, I’m not saying it to be derogatory. just stating it for clarity I’m formally an ad agency man, freelance now. I know the process. And yes the club will have some input.. but not what most people thought In this case, all the things we thought were coming from the club. The teasers, the murals wasn’t actually from the club, but Homegrown’s campaign creation Link to comment Share on other sites More sharing options...
Popular Post OutByEaster? Posted July 30 Moderator Popular Post Share Posted July 30 2 minutes ago, CarryOnVilla said: In this case, all the things we thought were coming from the club. The teasers, the murals wasn’t actually from the club, but Homegrown’s campaign creation So you're saying the club decided not to attempt things themselves with a hastily assembled internal team, but instead sought out global experts, paid them properly and trusted them to carry out a brief with the style and elan that they were known for? Seems like the club done good. 5 3 1 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted July 30 Share Posted July 30 Just now, OutByEaster? said: So you're saying the club decided not to attempt things themselves with a hastily assembled internal team, but instead sought out global experts, paid them properly and trusted them to carry out a brief with the style and elan that they were known for? Seems like the club done good. 1 Link to comment Share on other sites More sharing options...
OhioVilla Posted July 30 Share Posted July 30 Can I say, the 4's look weird in person. Pau's looked like thr top of it got all **** up on Saturday. Link to comment Share on other sites More sharing options...
Pongo Waring Posted July 30 Share Posted July 30 (edited) Is there anyway to take the sponsor off the shirt without leaving a mark? and without buying a kids size Edited July 30 by Pongo Waring Link to comment Share on other sites More sharing options...
Anything11 Posted July 30 Share Posted July 30 1 hour ago, ThunderPower_14 said: Same, also in Aus. I order a plain kids kit and then an Adult Large with the CL badge and Watkins name and number. I'm guessing it might be the CL badge or name and number that has delayed it for us, but hard to be sure. I ordered without name or badges. Typical of the crown to leave the convict island 'til last. 1 Link to comment Share on other sites More sharing options...
Stevo985 Posted July 30 VT Supporter Share Posted July 30 49 minutes ago, OutByEaster? said: So you're saying the club decided not to attempt things themselves with a hastily assembled internal team, but instead sought out global experts, paid them properly and trusted them to carry out a brief with the style and elan that they were known for? Seems like the club done good. If only they'd done that for everything on the shirt... 3 Link to comment Share on other sites More sharing options...
The Moustache of Teale Posted July 30 Share Posted July 30 1 hour ago, CarryOnVilla said: Oh no, I’m not saying it to be derogatory. just stating it for clarity I’m formally an ad agency man, freelance now. I know the process. And yes the club will have some input.. but not what most people thought In this case, all the things we thought were coming from the club. The teasers, the murals wasn’t actually from the club, but Homegrown’s campaign creation I’m intrigued as to what you are informally. 2 Link to comment Share on other sites More sharing options...
S-Platt Posted July 30 VT Supporter Share Posted July 30 23 minutes ago, Pongo Waring said: Is there anyway to take the sponsor off the shirt without leaving a mark? and without buying a kids size JD Sports have had loads delivered without sponsor but had to send them back as could not sell them like that! I informed them of their mistake haha. Link to comment Share on other sites More sharing options...
CarryOnVilla Posted July 30 Share Posted July 30 4 minutes ago, Stevo985 said: If only they'd done that for everything on the shirt... should have, would have, could have. hopefully a lesson Heck can learn. Improve his own squad or outsource more of the work. I’m looking forward to seeing what else Homeground will do with Villa’s kit stuff. Away and third kit launches to come. if they are just as good as the home kit launch, I’d love Villa become their client for other work. Link to comment Share on other sites More sharing options...
rodders129 Posted July 30 Share Posted July 30 1 hour ago, CarryOnVilla said: https://www.homeground.london/villa They did everything involved with the advertising of the kit launch. The badge murals, the ad spots, the teaser vids, the main vid and photos. seems like very little of the creative work was done by Adidas, Heck’s team or Villa Heck deserves credit for knowing his limits. Sometimes it takes the biggest of men to step back and delegate. I suspect Heck is a master delegater Link to comment Share on other sites More sharing options...
CarryOnVilla Posted July 30 Share Posted July 30 5 minutes ago, The Moustache of Teale said: I’m intrigued as to what you are informally. I’m an advertising art director Link to comment Share on other sites More sharing options...
CarryOnVilla Posted July 30 Share Posted July 30 6 minutes ago, rodders129 said: Heck deserves credit for knowing his limits. Sometimes it takes the biggest of men to step back and delegate. I suspect Heck is a master delegater Adidas probably said “we got this” Link to comment Share on other sites More sharing options...
Recommended Posts