CarryOnVilla Posted July 10 Share Posted July 10 6 minutes ago, wishywashy said: A very interesting insight from MOMS here: https://www.astonvilla.wtf/p/villa-inflation-champions-league In other news, this trademark has been registered for Villa Park: not feeling the font choice. It’s the same font for the AV150 logo. it all feels like a logo for a Lidl red wine 4 Link to comment Share on other sites More sharing options...
MrBlack Posted July 10 Share Posted July 10 6 hours ago, wishywashy said: A very interesting insight from MOMS here: https://www.astonvilla.wtf/p/villa-inflation-champions-league In other news, this trademark has been registered for Villa Park: That logo was on the background boards at the season awards dinner when we secured champs league. As for the insights from MOMS... they seem to be highlighting everything we were complaining about at the time here. Lack of consultation and blatant lies. Whilst it would be nice to have had the option to vote on a crest, we can't possibly back track on it for this season now or we'll look a total embarassment. What a shit show this could be. Link to comment Share on other sites More sharing options...
ThunderPower_14 Posted July 11 Share Posted July 11 I think they'd decided they wanted an evolution rather than a revolution due to financial constraints, they were always just going to force it through. They have to say they did appropriate fan consultation, but ultimately the fan consultation for this badge was done in 2007 when Lerner did it. It's just the same badge with some window dressing changed. I think if we had a more pure process where a proper full rebrand was going to occur (and I expect we will within the next decade, maybe less), then we'll see a process we're happier with. I've posted a lot on here about limiting fan consultation to very early concept stage "themes" and then a final sign off. Fans shouldn't be voting on elements. 1 Link to comment Share on other sites More sharing options...
Ingers Posted July 11 Share Posted July 11 15 minutes ago, ThunderPower_14 said: I think they'd decided they wanted an evolution rather than a revolution due to financial constraints, they were always just going to force it through. They have to say they did appropriate fan consultation, but ultimately the fan consultation for this badge was done in 2007 when Lerner did it. It's just the same badge with some window dressing changed. I think if we had a more pure process where a proper full rebrand was going to occur (and I expect we will within the next decade, maybe less), then we'll see a process we're happier with. I've posted a lot on here about limiting fan consultation to very early concept stage "themes" and then a final sign off. Fans shouldn't be voting on elements. I agree on your thoughts, (if not the process) - they've done some tweaks, pushed it through on the cheap (in house), with some good parts, but ultimately a poor badge and a good deal of discontinuity (how many different fonts now, inc Villa Park font above and the 3/E font?). It's been an underhand process, and let's be honest, the lies, have left a bad taste in the mouth of at least this fan. 1 Link to comment Share on other sites More sharing options...
Jas10 Posted July 17 Share Posted July 17 (edited) Well… there’s the badge Edited July 17 by Jas10 1 Link to comment Share on other sites More sharing options...
MotoMkali Posted July 17 Share Posted July 17 1 minute ago, Jas10 said: Well… there’s the badge Looks really poor too 1 Link to comment Share on other sites More sharing options...
Jas10 Posted July 17 Share Posted July 17 Link to comment Share on other sites More sharing options...
gwi1890 Posted July 17 Share Posted July 17 3 minutes ago, Jas10 said: Kit looks good the badge is fine to I get the outrage about changing the badge back but that’s been and it’s done time to move on guys it’s getting boring. 1 Link to comment Share on other sites More sharing options...
nick76 Posted July 17 Share Posted July 17 That badge looks even worse than I thought it would and that was bad What a disaster and embarrassment! Link to comment Share on other sites More sharing options...
Jas10 Posted July 17 Share Posted July 17 2 minutes ago, gwi1890 said: Kit looks good the badge is fine to I get the outrage about changing the badge back but that’s been and it’s done time to move on guys it’s getting boring. It’s done but it doesn’t change the fact or opinion that it’s still a poor/weak/lazy design. Not outrage, but criticism should still be allowed. Don’t think it’s past time to comment on it when it hasn’t been fully revealed on our kits either. Hopefully it looks better on our proper shirts. Link to comment Share on other sites More sharing options...
Jas10 Posted July 17 Share Posted July 17 1 minute ago, nick76 said: That badge looks even worse than I thought it would and that was bad What a disaster and embarrassment! See? Link to comment Share on other sites More sharing options...
Chindie Posted July 17 VT Supporter Share Posted July 17 It's horrific. Link to comment Share on other sites More sharing options...
Pongo Waring Posted July 17 Share Posted July 17 Badge looks nice 3 Link to comment Share on other sites More sharing options...
PieFacE Posted July 17 VT Supporter Share Posted July 17 17 minutes ago, Jas10 said: Well… there’s the badge Christ that's terrible At least use the Mono badge on this kit. Link to comment Share on other sites More sharing options...
PieFacE Posted July 17 VT Supporter Share Posted July 17 Seeing it on a kit like that, I actually think it might be worse than the Lerner badge. Link to comment Share on other sites More sharing options...
MrBlack Posted July 17 Share Posted July 17 (edited) Mono badge would have made sense and made this kit sing. Full colour badge might be OK if it wasn't massively oversized, although I assume they've done that so as to make the double border visible and also the yellow lion on the blue background large enough to be recognisable. Wrong call to go back to this colour scheme for our badge. Was probably our last chance to move away from it, but now we're in the champions league it will be forever recognisable as our colours and now impossible to move away from. Edited July 17 by MrBlack Link to comment Share on other sites More sharing options...
ferguson1 Posted July 17 Share Posted July 17 At first glance it looks like the top of the crest has been cropped/lost. Not keen but still. Link to comment Share on other sites More sharing options...
Chindie Posted July 17 VT Supporter Share Posted July 17 5 minutes ago, PieFacE said: Seeing it on a kit like that, I actually think it might be worse than the Lerner badge. It absolutely is. Which is something, because the Lerner badge is dire as well. Link to comment Share on other sites More sharing options...
JPAngel Posted July 17 VT Supporter Share Posted July 17 Why is the badge so bloody low down? Link to comment Share on other sites More sharing options...
Jas10 Posted July 17 Share Posted July 17 Just as bad on the shorts: Link to comment Share on other sites More sharing options...
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