JPAngel Posted May 31 VT Supporter Share Posted May 31 Wow, the whole website (on desktop at least) looks bloody gorgeous! 2 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 31 Share Posted May 31 6 minutes ago, JPAngel said: Wow, the whole website (on desktop at least) looks bloody gorgeous! branding but yeah, looks tidy on desktop. If you click the membership link, you get to see the old design of the site. if you compare, it’s daylights better 1 Link to comment Share on other sites More sharing options...
_AA_786 Posted May 31 Share Posted May 31 10 minutes ago, JPAngel said: Wow, the whole website (on desktop at least) looks bloody gorgeous! It does and the new fonts tie things together as @CarryOnVilla was saying previously. Still a few examples of th old badge being used in corners so that'll take time to update - https://tickets.avfc.co.uk/?utm_campaign=Tickets&utm_medium=mainnav&utm_source=web 1 Link to comment Share on other sites More sharing options...
_AA_786 Posted May 31 Share Posted May 31 2 minutes ago, CarryOnVilla said: branding but yeah, looks tidy on desktop. If you click the membership link, you get to see the old design of the site. if you compare, it’s daylights better what he said 1 Link to comment Share on other sites More sharing options...
kurtsimonw Posted May 31 Share Posted May 31 I like it. Comfortably the best badge we've in in my life time, that's for sure. I like that there's actual thought and reason, and that certain markers and identifiers will be used elsehwere. It's nice to actually have a proper marketing team in place. We're a serious club, it's been a long time coming. 2 Link to comment Share on other sites More sharing options...
allani Posted May 31 Share Posted May 31 14 minutes ago, JPAngel said: Wow, the whole website (on desktop at least) looks bloody gorgeous! Someone's been very busy. Looks really, really good. Another tick in the "win" column for sure. 1 Link to comment Share on other sites More sharing options...
Teale's 'tache Posted May 31 Share Posted May 31 The website has had a facelift with parts of the new brand worked in. New crest and new fonts in use: https://www.avfc.co.uk/ For font aficionados, the curly font family is not custom-made for us, it's a free-to-use font called Medula One available on Google Fonts here: Quote Medula One is a friendly rhythmic sans serif with brush-like end strokes. Economical and capable of straightforward display work, Medula One remixes the old and the new, the organic and the modern into a fresh and versatile condensed typeface. https://fonts.google.com/specimen/Medula+One?preview.text=Up the Villa The font family used in the crest does appear to be custom as far as I can tell, and the font used for standard body text is Roboto by the looks. 1 Link to comment Share on other sites More sharing options...
nick76 Posted May 31 Share Posted May 31 25 minutes ago, JPAngel said: I must say, I find it amusing how people have softened on the badge. When it first leaked, everyone was aghast at how bad it was. Social media was its usual dumpster fire self and was rife with people complaining about it. Now it's here and it's largely been met with a shrug of the shoulders and fans gaslighting other fans who don't find it to their taste. The internet is a funny place! I agree, I hate it and I will continue to whinge how bad the main badge is because it is but nothing I can do about it so I will less often whinge but I’m surprised how many fans have flipped or just don’t care now. That yellow on blue, the drop shadow…etc etc…oh well! 1 1 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 31 Share Posted May 31 5 minutes ago, _AA_786 said: It does and the new fonts tie things together as @CarryOnVilla was saying previously. Still a few examples of th old badge being used in corners so that'll take time to update - https://tickets.avfc.co.uk/?utm_campaign=Tickets&utm_medium=mainnav&utm_source=web Yeah, still a few pages, that haven’t been updated, but I’m sure they’re coming. Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 31 Share Posted May 31 (edited) 6 minutes ago, Teale's 'tache said: The website has had a facelift with parts of the new brand worked in. New crest and new fonts in use: https://www.avfc.co.uk/ For font aficionados, the curly font family is not custom-made for us, it's a free-to-use font called Medula One available on Google Fonts here: https://fonts.google.com/specimen/Medula+One?preview.text=Up the Villa The font family used in the crest does appear to be custom as far as I can tell, and the font used for standard body text is Roboto by the looks. Villa’s badge font is Alverata Black, found on adobe fonts https://fonts.adobe.com/fonts/alverata Edited May 31 by CarryOnVilla 2 Link to comment Share on other sites More sharing options...
Teale's 'tache Posted May 31 Share Posted May 31 3 minutes ago, CarryOnVilla said: Villa’s badge font is Alverata Black, found on adobe fonts https://fonts.adobe.com/fonts/alverata Good spot, interestingly, they don't use that font as a web font on the website, but an image of the text instead, could be a licensing thing that will be corrected later possibly. 1 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 31 Share Posted May 31 Just now, Teale's 'tache said: Good spot, interestingly, they don't use that font as a web font on the website, but an image of the text instead, could be a licensing thing that will be corrected later possibly. Could be, font licences are damn expensive, we got to think of PSR after all Link to comment Share on other sites More sharing options...
allani Posted May 31 Share Posted May 31 (edited) Clearily the branding team have been doing a lot of work in recent weeks. The new web-site looks SO much better than the old one (not that that is saying a whole heap) and starts to bring the different branding components together. Lots of things to admire and appreciate. It's also starting to point towards how we will use the branding elements in the future. Edited May 31 by allani Link to comment Share on other sites More sharing options...
Aston_Villan4 Posted May 31 Share Posted May 31 I appreciate the badge more now that they’ve released the video explaining the design decisions. I’m content with it. 2 Link to comment Share on other sites More sharing options...
jim Posted May 31 Share Posted May 31 1 hour ago, The_Steve said: the new website banner is crisp for sure They could have used a higher res image for the badge, it looks absolutly horrendous amateur levels of design. Link to comment Share on other sites More sharing options...
ender4 Posted May 31 Share Posted May 31 2 minutes ago, jim said: They could have used a higher res image for the badge, it looks absolutly horrendous amateur levels of design. Yes, i was thinking the same. Why is it a version that doesn't scale down properly. Link to comment Share on other sites More sharing options...
romavillan Posted May 31 VT Supporter Share Posted May 31 21 minutes ago, Teale's 'tache said: The website has had a facelift with parts of the new brand worked in. New crest and new fonts in use: https://www.avfc.co.uk/ For font aficionados, the curly font family is not custom-made for us, it's a free-to-use font called Medula One available on Google Fonts here: https://fonts.google.com/specimen/Medula+One?preview.text=Up the Villa The font family used in the crest does appear to be custom as far as I can tell, and the font used for standard body text is Roboto by the looks. Really do not like the badge still, on all my trawls through free google fonts for headlines I've never though Medula One looked any good. Roboto is a decent readable screen font but I don't like the pairing much, I mean if you're going on a bog standard readable display font for your body copy it must be for practical readability reasons. There are no practical readability reasons for choosing Medula One and neither are particularly complimentary to the Alverata Black used in the logo, no relation that I can see. Maybe I'm getting old but I'm not that impressed with it, especially the badge, the drop shadow is a criminal act if you ask me. Looks maybe that the designer did it out of desperation when being forced to use the yellow lion on the light blue background. Hopefully the savings on this sort of stuff mean we get a big signing this summer... 2 Link to comment Share on other sites More sharing options...
Aston_Villan4 Posted May 31 Share Posted May 31 (edited) 15 minutes ago, jim said: They could have used a higher res image for the badge, it looks absolutly horrendous amateur levels of design. The top line looks funky for sure Edited May 31 by Aston_Villan4 Link to comment Share on other sites More sharing options...
Stephen_Evans Posted May 31 Share Posted May 31 The club crest section of the website makes an interesting read. Apparently the badge will soon be round. 1 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 31 Share Posted May 31 (edited) I feel cheated about the medula one font. That brand video made out they customised a font based upon villa elements. But naa, just an off the shelf font Edited May 31 by CarryOnVilla 1 Link to comment Share on other sites More sharing options...
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