CarryOnVilla Posted May 31 Share Posted May 31 1 minute ago, HalfTimePost said: Yeah I saw the original. I still disagree, they're 3 very separate fonts with no cohesive branding between them. It's jarring seeing them all used together. 1 Serif, one Sans Serif and then the brand text in between the two, could be ok but the styles are all very different, it's not a coherent brand package imo We see when it’s all laid out in a web page or a program page. A mix of sans and serif fonts can work. Particularly when one font is the title font and the other is the subtitle/legible font. Lot of magazines do this Link to comment Share on other sites More sharing options...
Pongo Waring Posted May 31 Share Posted May 31 Much better than the last badge. Well done Heck 1 1 Link to comment Share on other sites More sharing options...
Demitri_C Posted May 31 Share Posted May 31 47 minutes ago, LxYoungAVFC said: If we get a black kit with the gold badge from 00:28 I'm gonna cream myself. That looks excellent - when its like this it looks so much bettee The badge itself for me dont look bad its just the colouring makes it look abit crap. 2 Link to comment Share on other sites More sharing options...
mikeyjavfc Posted May 31 VT Supporter Share Posted May 31 15 minutes ago, LxYoungAVFC said: I have only ever worked in B2B marketing, but from my experience Friday morning is suboptimal to get maximum reach/engagement. Especially as some algorithms reward early engagement (likes/shares/clicks within the first hour) to push the content further. So maybe they didn't want to reach as many people as possible. My guess is the Adidas kit will be launched tomorrow (1st June after Castore deal expires), which will obviously have the new badge on, so they have felt the need to launch this just prior so it isn’t so jarring. Link to comment Share on other sites More sharing options...
imavillan Posted May 31 Share Posted May 31 I like it. I'm also looking forward to buying some Adidas merch with that badge on it. UTV 2 Link to comment Share on other sites More sharing options...
Demitri_C Posted May 31 Share Posted May 31 20 minutes ago, Made In Aston said: It shows that the colour scheme is the main problem with the badge, rather then the design itself. My thoughts exactly Link to comment Share on other sites More sharing options...
The_Steve Posted May 31 Share Posted May 31 Very good branding video. I like the alternative designs shown too. Am I happy with the process? No. But I am excited to see it with the Adidas range now. 1 Link to comment Share on other sites More sharing options...
JPAngel Posted May 31 VT Supporter Share Posted May 31 8 minutes ago, Pongo Waring said: Much better than the last badge. Well done Heck Said literally no one 1 Link to comment Share on other sites More sharing options...
Demitri_C Posted May 31 Share Posted May 31 1 minute ago, JPAngel said: Said literally no one I actually agree with him The last one could have been good if lion was facing other way and lion wasnt claret. Those were my two biggest issues with that one 2 Link to comment Share on other sites More sharing options...
Popular Post Stevo985 Posted May 31 VT Supporter Popular Post Share Posted May 31 13 minutes ago, Pongo Waring said: Much better than the last badge. Well done Heck Opinions are weird aren’t they? To me this is the worst badge we’ve had since I started supporting the club. And it’s not really close 6 Link to comment Share on other sites More sharing options...
mikeyjavfc Posted May 31 VT Supporter Share Posted May 31 It looks fine. But doesn’t change the fact it would look 10x better with the text at the top. Moving the text to the bottom feels equivalent to switching the direction of the lion: a change for change sake so it doesn’t appear too similar to the old badge. 2 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 31 Share Posted May 31 4 minutes ago, Stevo985 said: Opinions are weird aren’t they? To me this is the worst badge we’ve had since I started supporting the club. And it’s not really close Come on!!! You are old enough to live through the stripy badge! That’s by miles the worst badge we ever had. 2 Link to comment Share on other sites More sharing options...
Popular Post OutByEaster? Posted May 31 Moderator Popular Post Share Posted May 31 There's lots in there I like. We're a club that does things is some really odd ways, but the things we do are often pretty good and I think some of that branding material looks really sharp and seems thought out and co-ordinated. The badge itself is divisive I guess, but I think it'll look better on shirts than anywhere else and it will continue to grow on us over the coming few years given a bit of erm...uncomplicated consistency. I feel strangely uncomfortable about the way that "Up the Villa" has been adopted. On the one hand, it's exactly what you want to happen, it's a natural process, a real thing that comes from the heart of the support that the club have taken forward, something that is actually, genuinely "ours" that they're using to represent us - that's a good thing in that it's genuine and it's the club listening to the support and imitating that as something that becomes an integral part of the branding, it's 'authentic". But on the other hand, using it like this changes it forever in some way, it becomes something slightly different when it's being sold back to you and I will kinda miss its cheery Brummie uniqueness. I think maybe that's just a personal thing and maybe part of getting old. S'all good though, we can still go with UTFV. 10 Link to comment Share on other sites More sharing options...
ender4 Posted May 31 Share Posted May 31 1 hour ago, TheMelvillan said: What does the A H V initials stand for at 40 seconds in? Link to comment Share on other sites More sharing options...
nick76 Posted May 31 Share Posted May 31 3 minutes ago, Stevo985 said: Opinions are weird aren’t they? To me this is the worst badge we’ve had since I started supporting the club. And it’s not really close Yep, and they release it on a Friday morning which is notoriously known as ‘throwing out the trash day’ when you want to release news at the time the least people will engage with it and also care about a topic. Link to comment Share on other sites More sharing options...
Popular Post nick76 Posted May 31 Popular Post Share Posted May 31 1 minute ago, ender4 said: What does the A H V initials stand for at 40 seconds in? Aston Heck Villa 5 Link to comment Share on other sites More sharing options...
Spoony Posted May 31 Share Posted May 31 1 minute ago, OutByEaster? said: There's lots in there I like. We're a club that does things is some really odd ways, but the things we do are often pretty good and I think some of that branding material looks really sharp and seems thought out and co-ordinated. The badge itself is divisive I guess, but I think it'll look better on shirts than anywhere else and it will continue to grow on us over the coming few years given a bit of erm...uncomplicated consistency. I feel strangely uncomfortable about the way that "Up the Villa" has been adopted. On the one hand, it's exactly what you want to happen, it's a natural process, a real thing that comes from the heart of the support that the club have taken forward, something that is actually, genuinely "ours" that they're using to represent us - that's a good thing in that it's genuine and it's the club listening to the support and imitating that as something that becomes an integral part of the branding, it's 'authentic". But on the other hand, using it like this changes it forever in some way, it becomes something slightly different when it's being sold back to you and I will kinda miss its cheery Brummie uniqueness. I think maybe that's just a personal thing and maybe part of getting old. S'all good though, we can still go with UTFV. I get your point. I think we ‘lost’ Up The Villa long ago, as can be seen with the likes of Tom Hanks and other not-really-fans and club reps using it. It’s a bit like when politicians get involved with something fun and viral. Link to comment Share on other sites More sharing options...
Hank Scorpio Posted May 31 Share Posted May 31 2 minutes ago, nick76 said: Aston Heck Villa **** yeah, cocksuckers. 1 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 31 Share Posted May 31 2 minutes ago, nick76 said: Aston Heck Villa That get the conspiracy theorists going 1 Link to comment Share on other sites More sharing options...
Steero113 Posted May 31 Share Posted May 31 Couldn't give a shit about the badge, win at football. 1 Link to comment Share on other sites More sharing options...
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