It's Your Round Posted May 31 Share Posted May 31 You know what, I think it’s fine. The branding around it looks good and people will recognise it as Aston Villa. It’s a shame we couldn’t have had this instead…. But I’m not going to moan about forever…. 2 Link to comment Share on other sites More sharing options...
Popular Post villa82 Posted May 31 Popular Post Share Posted May 31 I prefer this one from the video 6 Link to comment Share on other sites More sharing options...
Popular Post LxYoungAVFC Posted May 31 Popular Post Share Posted May 31 (edited) 25 minutes ago, TheMelvillan said: If we get a black kit with the gold badge from 00:28 I'm gonna cream myself. Edited May 31 by LxYoungAVFC 10 1 Link to comment Share on other sites More sharing options...
Popular Post TheMelvillan Posted May 31 Popular Post Share Posted May 31 1 minute ago, LxYoungAVFC said: If we get a black kit with the gold badge from 00:48 I'm gonna cream myself. Was thinking the same thing! (Not the bit about you creaming yourself - that would be creepy) 6 Link to comment Share on other sites More sharing options...
Popular Post JPAngel Posted May 31 VT Supporter Popular Post Share Posted May 31 (edited) 1 hour ago, TheMelvillan said: I don't like the badge and I detest the way it's been handled. But this is a great branding piece and I really like the way they've shown where each element has been pulled from. I also love some of the variations they've shown here. While it's important to call out things that are clearly sub optimal, it's also important to call out the good. Edited May 31 by JPAngel 8 Link to comment Share on other sites More sharing options...
fightoffyour Posted May 31 Author VT Supporter Share Posted May 31 Why have they used so many different **** fonts 1 Link to comment Share on other sites More sharing options...
Deano & Dalian's Umbrella Posted May 31 Share Posted May 31 24 minutes ago, TheMelvillan said: Why do I feel like I’ve gone from supporting a football club to an advertising agency? As a fan, what the hell do I care about “uncomplicated consistency”? I don’t even know what that means. Will my season ticket guarantee me tickets for the champions league or the Dragon’s Den finale? 2 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 31 Share Posted May 31 2 minutes ago, fightoffyour said: Why have they used so many different **** fonts 3 font families. One for the badge and variations A banner font for titles and slogans a legible font for dense texts Standard stuff to me 1 2 Link to comment Share on other sites More sharing options...
BleedClaretAndBlue Posted May 31 Share Posted May 31 9 minutes ago, LxYoungAVFC said: If we get a black kit with the gold badge from 00:28 I'm gonna cream myself. Yeah an all black and gold three stripe would look classy. Slap the CL badge on the sleeve and its an all time classic. Hopefully Adidas have cooked up something special with the 150year spec 3 Link to comment Share on other sites More sharing options...
GarethRDR Posted May 31 Share Posted May 31 Any of the other variations in the video would have been fine. We're heading into the CL with a blurry badge on what will inevitably be an utterly mid Adidas template. Wonderful. 3 Link to comment Share on other sites More sharing options...
HalfTimePost Posted May 31 Share Posted May 31 I like that there is a while brand package. Though if we have our own font, it should be the only one we use, yet somehow we still need to use 3 or 4. I still hate the badge but I'll get over it. Link to comment Share on other sites More sharing options...
DaoDeMings Posted May 31 Share Posted May 31 Any marketing people got insight on why they chose Friday morning for this? People more likely to spend on the weekend (if the kit is announced today too)? Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 31 Share Posted May 31 5 minutes ago, HalfTimePost said: I like that there is a while brand package. Though if we have our own font, it should be the only one we use, yet somehow we still need to use 3 or 4. I still hate the badge but I'll get over it. 7 minutes ago, CarryOnVilla said: 3 font families. One for the badge and variations A banner font for titles and slogans a legible font for dense texts Standard stuff to me Link to comment Share on other sites More sharing options...
HalfTimePost Posted May 31 Share Posted May 31 1 minute ago, DaoDeMings said: Any marketing people got insight on why they chose Friday morning for this? People more likely to spend on the weekend (if the kit is announced today too)? I think it'll be to make.a weekend of the branding and giving everything it's moment. I think the Castore deal ends tonight, so they can officially launch Adidas branded merch tomorrow. This happens to be the day before and gives them a full weekend of content and PR etc 1 Link to comment Share on other sites More sharing options...
Lichfield Dean Posted May 31 VT Supporter Share Posted May 31 15 minutes ago, Deano & Dalian's Umbrella said: Why do I feel like I’ve gone from supporting a football club to an advertising agency? As a fan, what the hell do I care about “uncomplicated consistency”? I don’t even know what that means. Will my season ticket guarantee me tickets for the champions league or the Dragon’s Den finale? If there is one thing we clearly haven't had over the last 150 years it is "uncomplicated consistency" 2 Link to comment Share on other sites More sharing options...
Callum Posted May 31 Share Posted May 31 3 minutes ago, DaoDeMings said: Any marketing people got insight on why they chose Friday morning for this? People more likely to spend on the weekend (if the kit is announced today too)? Social media engagement measurably higher on Fridays also less competition for earned media coverage & PR with the CL final tomorrow Link to comment Share on other sites More sharing options...
HalfTimePost Posted May 31 Share Posted May 31 3 minutes ago, CarryOnVilla said: Yeah I saw the original. I still disagree, they're 3 very separate fonts with no cohesive branding between them. It's jarring seeing them all used together. 1 Serif, one Sans Serif and then the brand text in between the two, could be ok but the styles are all very different, it's not a coherent brand package imo 1 Link to comment Share on other sites More sharing options...
GarethRDR Posted May 31 Share Posted May 31 6 minutes ago, DaoDeMings said: Any marketing people got insight on why they chose Friday morning for this? People more likely to spend on the weekend (if the kit is announced today too)? Friday News Dump. 2 Link to comment Share on other sites More sharing options...
Made In Aston Posted May 31 Share Posted May 31 28 minutes ago, villa82 said: I prefer this one from the video It shows that the colour scheme is the main problem with the badge, rather then the design itself. 3 Link to comment Share on other sites More sharing options...
LxYoungAVFC Posted May 31 Share Posted May 31 (edited) 13 minutes ago, DaoDeMings said: Any marketing people got insight on why they chose Friday morning for this? People more likely to spend on the weekend (if the kit is announced today too)? I have only ever worked in B2B marketing, but from my experience Friday morning is suboptimal to get maximum reach/engagement. Especially as some algorithms reward early engagement (likes/shares/clicks within the first hour) to push the content further. So maybe they didn't want to reach as many people as possible. Edited May 31 by LxYoungAVFC Link to comment Share on other sites More sharing options...
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