TRO Posted January 6 Share Posted January 6 (edited) 20 hours ago, MikeMcKenna said: As @OutByEaster?states it wasn’t ‘a leak’. So sad, I suspect a welshman. Edited January 6 by TRO 1 Link to comment Share on other sites More sharing options...
Jas10 Posted January 6 Share Posted January 6 Just now, TRO said: 1 Link to comment Share on other sites More sharing options...
Davkaus Posted January 6 Share Posted January 6 1 hour ago, Rolta said: What's the sense in a reboot? And there is no way the v2 Lerner crest is better than the new version. No designer on the planet is going to agree with that (except for maybe not liking the drop shadow). Plenty of people, and a few designers on twitter and other forums have said just that.. You've made your opinion clear, but your opinion is not some objective fact. Link to comment Share on other sites More sharing options...
Rolta Posted January 6 Share Posted January 6 1 minute ago, Davkaus said: Plenty of people, and a few designers on twitter and other forums have said just that.. You've made your opinion clear, but your opinion is not some objective fact. Eh. If they think the Lerner v1/2 is better then they're not very good designers! (except for the drop shadow—if their objection is because of that then that's a different matter). And yes that is my opinion! Link to comment Share on other sites More sharing options...
Popular Post wishywashy Posted January 6 Popular Post Share Posted January 6 The Villa Trust are not very happy about the process. https://villatrust.org.uk/new-aston-villa-crest/ Quote After over a decade of decline, Aston Villa fans have enjoyed success in recent years on the pitch – regaining Premier League status and progress under the stewardship of Unai Emery. 2023 has been a record-breaking year on the pitch. One of the biggest cliches in football is that it is a game of two halves. It could be said of the off-field matters at Aston Villa when compared to the team’s playing success. Fans have stomached above inflation price increases against the backdrop of a cost-of-living crisis. However, there was the new North Stand and crest to look forward to. How wrong they were. A change in the senior management structure in May 2023, with the arrival of Chris Heck to steer non-footballing operations, led to an about-turn on the new crest and the withdrawal of access to the Holte Suite for season ticket holders without any due consultation. The everyday fan facing price increases and a deterioration in the matchday experience. The process of consultation should be a constructive exercise. It should be a genuine process focusing on mutual discussion and solution rather than ticking a box to fill the Premier League’s Fan Engagement Standards. The Club’s commitment to consultation must be questioned with the handling of supporter issues. Last year we highlighted the poor communications to fans. Season ticket holders displaced with the introduction of disabled seating in the Holte End. There were the methods the Club adopted in selling Terrace View seats. Most recently the Club’s announcement to ditch the round crest – voted for by fans. It goes against the spirit of fan engagement and the Football Association’s guidance on changes to a club’s crest. New Crest There was much fanfare by the Club in November 2022 over the supporter engagement process, with 21,500 fans taking part and 77% voting for the round crest. Only 8% voted to keep the Lerner shield. Only for the Club to revisit the crest last October as the round badge did not have the desired effect which had been hoped when it was introduced. An evolution of the current crest beckoned. Though the Club only received 16,000 responses on the second vote. By desired effects we understand this as shirt sales. The issue is not the crest design but the cost and quality of the shirt. In addition, knowing that the round crest is temporary. Not adopting the round crest in the ground and digitally probably does not help either in defining a clear marketable identity. Roll on 13 months from the original crest launch to December 2023, the Club has registered a variation on the ‘Lerner’ crest, on 20th December, with the Intellectual Property Office. Coincidentally, the Fan Advisory Board did not see the latest design until the evening of 20th December. The FAB was not afforded the opportunity to input into the design process second-time around. We were previously told that there would be no further consultation with the FAB and it was to be left with the professionals. Whereas Chris Heck stated to Villa TV on 19th December, “we are working very closely with supporter groups and individuals that are fans. The crest is for the fan. It is worn by the players and it is for the fan.” Other than the October survey to individual fans, we are not aware of any further input from supporter groups. Feedback on social media shows that fans are not convinced by the latest design. The new crest has been described as a “Microsoft Paint monstrosity”, “cartoony”, “uninspiring” and “unprofessional”. The Club has missed an opportunity by not getting further feedback from fans, there could have been subtle changes to the round design. What is evident is that the Club has disregarded the output from the original survey. Fans previously expressed that the crest required an injection of more claret. There was no attachment to the current crest and yellow lion. Plus, a desire for the lion to be rampant. So, how have we ended up back with a yellow lion and shield design? Irrespective of individual opinions, the round crest had a clear mandate. Where is the consultation and insight second time around in accordance with the FA guidelines? The Club must be able to evidence that the majority of its supporters are in favour of the changes. Surely fans are entitled to a vote – round badge or shield. The FAB has contacted the Football Association to express concerns the Club has not engaged in sufficient consultation. Fans are seriously concerned about the disparity between all the good things happening on the pitch versus chaos off it. 5 Link to comment Share on other sites More sharing options...
Jas10 Posted January 6 Share Posted January 6 https://villatrust.org.uk/new-aston-villa-crest/ Quote Coincidentally, the Fan Advisory Board did not see the latest design until the evening of 20th December. The FAB was not afforded the opportunity to input into the design process second-time around. We were previously told that there would be no further consultation with the FAB and it was to be left with the professionals. Whereas Chris Heck stated to Villa TV on 19th December, “we are working very closely with supporter groups and individuals that are fans. The crest is for the fan. It is worn by the players and it is for the fan.” Other than the October survey to individual fans, we are not aware of any further input from supporter groups. Quote Feedback on social media shows that fans are not convinced by the latest design. The new crest has been described as a “Microsoft Paint monstrosity”, “cartoony”, “uninspiring” and “unprofessional”. Quote The Club has missed an opportunity by not getting further feedback from fans, there could have been subtle changes to the round design. What is evident is that the Club has disregarded the output from the original survey. Fans previously expressed that the crest required an injection of more claret. There was no attachment to the current crest and yellow lion. Plus, a desire for the lion to be rampant. So, how have we ended up back with a yellow lion and shield design? Couldn’t agree more… it’s just not an acceptable situation or one that fans should be tolerant of… Very disappointing… 1 Link to comment Share on other sites More sharing options...
Jas10 Posted January 6 Share Posted January 6 2 minutes ago, wishywashy said: The Villa Trust are not very happy about the process. https://villatrust.org.uk/new-aston-villa-crest/ Ah… just beat me to it. I totally agree with their comments… supporters are getting treated like crap and ignored… it’s just not on at all… A real shame… Link to comment Share on other sites More sharing options...
Jas10 Posted January 6 Share Posted January 6 (edited) It’s crazy really… we have experts and professionals in our fanbase with so much experience and knowledge… and deep link to and understanding of the club… I’m sure there are several in the FAB too… why not consult them and take their views and advice on board? Or even employ them??? People like @NurembergVillan for instance? I’m so disappointed by all this… off pitch affairs have not been dealt with well at all and supporters are being treated poorly and ignored, putting up with piss poor (literally!) services and facilities and treated like idiots… It’s in stark contrast to the actual football side… so blessed and fortunate to have Unai but… it’s kind of covering up our deficiencies and faults elsewhere… I wish we could catch up in that sense asap… We urgently need it sorting out… I hope NSWE are paying close attention… and get more involved… Edited January 6 by Jas10 Link to comment Share on other sites More sharing options...
HolteExile Posted January 6 Share Posted January 6 That all sounds totally fair. Good on 'em. Link to comment Share on other sites More sharing options...
Captain_Townsend Posted January 6 Share Posted January 6 Well done Villa Trust, I salute you. Would like to see you hit Heck harder on the shelved North stand. 1 Link to comment Share on other sites More sharing options...
Villa_Vids Posted January 6 Share Posted January 6 Surely better to wait until the badge is officially revealed? Link to comment Share on other sites More sharing options...
Villa_Vids Posted January 6 Share Posted January 6 If it is like this on the kit - I'm all for it. 2 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted January 6 Share Posted January 6 The lion on the round badge is far superior amd it was designed in such a way as to look brilliant stand alone. We have to ditch that Lerner lion 2 Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted January 6 Share Posted January 6 54 minutes ago, Jas10 said: It’s crazy really… we have experts and professionals in our fanbase with so much experience and knowledge… and deep link to and understanding of the club… I’m sure there are several in the FAB too… why not consult them and take their views and advice on board? Or even employ them??? People like @NurembergVillan for instance? I’m so disappointed by all this… off pitch affairs have not been dealt with well at all and supporters are being treated poorly and ignored, putting up with piss poor (literally!) services and facilities and treated like idiots… It’s in stark contrast to the actual football side… so blessed and fortunate to have Unai but… it’s kind of covering up our deficiencies and faults elsewhere… I wish we could catch up in that sense asap… We urgently need it sorting out… I hope NSWE are paying close attention… and get more involved… Yeah we've got ACTUAL Villa fans who are design professional professionals AND hold the club close to heart. They'd also have the expertise to know how to seperate and combine the two. 1 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted January 6 Share Posted January 6 (edited) From day one it didn't sit well with me that, for about 25 years, I have heard Villa fans say that they want the round badge brought back. We finally get our wish in 2022 and a new employee just waltzed in and scrapped it. It could have been a brave and bold decision if he presented us with a truly iconic alternative but he hasn't. He has served us up something based on our worst ever badge. Edited January 6 by Captain_Townsend 4 Link to comment Share on other sites More sharing options...
Villa_Vids Posted January 6 Share Posted January 6 5 minutes ago, Captain_Townsend said: The lion on the round badge is far superior amd it was designed in such a way as to look brilliant stand alone. We have to ditch that Lerner lion I agree about the lion on the round badge. This new badge design - makes me think it is purely economical with Heck. Is Heck keeping the Lerner lion with the blue & yellow colour balance to sync with existing digital platforms and signage around VP to save money? If that is the case, it is a cheap look to be fair. Personally, I am okay with the badge. I think if they make the lion stand alone on the kits then that is much better. Heck needs to engage with fans and communicate what's going on. Link to comment Share on other sites More sharing options...
Mic09 Posted January 6 Share Posted January 6 For those complaining about a round badge looking too much like Chelsea, if you want a shield, why do you want the badge to look like Middlesbrough? 3 1 Link to comment Share on other sites More sharing options...
maltesemike Posted January 6 Share Posted January 6 13 minutes ago, Mic09 said: For those complaining about a round badge looking too much like Chelsea, if you want a shield, why do you want the badge to look like Middlesbrough? Cannot help think how much classier there’s looked on the shirts in the tunnel…. Link to comment Share on other sites More sharing options...
Philosopher Posted January 6 Share Posted January 6 Chris Heck doesn't understand the football culture. He is making very American decisions on things, but this isn't America. This is a sport and club with more history than all American sport put together. 1 Link to comment Share on other sites More sharing options...
Villa_Vids Posted January 6 Share Posted January 6 (edited) 6 hours ago, Philosopher said: Chris Heck doesn't understand the football culture. He is making very American decisions on things, but this isn't America. This is a sport and club with more history than all American sport put together. Didn't baseball influence the formation of professional football over here (uk)? Edited January 7 by Villa_Vids Link to comment Share on other sites More sharing options...
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