JAMAICAN-VILLAN Posted January 3 Share Posted January 3 21 minutes ago, est1874 said: Now someone who was at the FAB (another site) is saying that's not the same crest they were shown. The plot thickens. Not sure why they'd register a trade mark without intent to use it, so unless they've been taking people around the houses on this one... I'm properly confused now tbh. In fairness, the fact that it is/was so easy to find and leak, may lend some credence to the theory that they are just trademarking concepts? OR, Heck is trolling @Captain_Townsend and @nick76 whilst on the forum pissing himself laughing. I mean, surely the club are aware that trademark info etc is public and would be easy to leak? Partially hoping this is the case as well . I do like the monochrome versions though. Link to comment Share on other sites More sharing options...
Stephen_Evans Posted January 3 Share Posted January 3 Just now, Jas10 said: I’m tired… F it Just keep the old badge then n stop faffing about for no rhyme and reason… there is no point. Crazy how we can’t do so much better than this… So many ways to go about it Why have they bothered if that’s all they could come up with, it’s no better and arguably worse than this original version… Waste of time Heck has just made me love this! 2 Link to comment Share on other sites More sharing options...
Muller Yogurt Long Sleever Posted January 3 Share Posted January 3 Know I'm in the minority but always liked it, just needs colours sorting. Link to comment Share on other sites More sharing options...
Jas10 Posted January 3 Share Posted January 3 (edited) 1 hour ago, JAMAICAN-VILLAN said: Good point to be fair. Just looked at the linked historical trademark filings and that's that they were doing. My god the original Lerner one was shite though. Having now looked at the Crest shaped one from the last survey, I've now realised that was shite as well ( Even though I initially liked it ) I’m surprised you don’t have a stronger reaction to this… since you’ve always justifiably been critical of the Lerner badges (the first one was pathetic but the improved lion and removal of “prepared” made the second one far superior) and vocal about, especially, the sheer stupidity of putting a yellow lion on a pale blue background… Isn’t this even worse? Please don’t be it Edited January 3 by Jas10 Link to comment Share on other sites More sharing options...
BleedClaretAndBlue Posted January 3 Share Posted January 3 If you listen to MOMS podcast, that David Michael geezer reckons they cannot go ahead with changing the club badge without fans’ approval. Apparently they just skipped the fan approval/consultation part, so what happens next is anyones guess. This new badge is shocking imo. 2 Link to comment Share on other sites More sharing options...
MotoMkali Posted January 3 Share Posted January 3 I really really hate the old lion, it's just a shapeless blob with no detailing. If the lion facing right is so bad just take the lion on the crest currently and flip it. Please at least it looks like a lion 1 Link to comment Share on other sites More sharing options...
Jas10 Posted January 3 Share Posted January 3 The drop shadow is laughable and absurd If they really think that’s some sort of solution, they really are inept. It’s embarrassing. Change the frigging colours! Dear oh dear… Link to comment Share on other sites More sharing options...
The_Steve Posted January 3 Share Posted January 3 Might be as simple as trademarking the lion design tbh. I don’t know much about this field. Prefer a round badge. Link to comment Share on other sites More sharing options...
ferguson1 Posted January 3 Share Posted January 3 Anyone else rattled? 1 Link to comment Share on other sites More sharing options...
villan95 Posted January 3 Share Posted January 3 Should be put to a vote against the current badge 1 Link to comment Share on other sites More sharing options...
Jas10 Posted January 3 Share Posted January 3 3 minutes ago, MotoMkali said: I really really hate the old lion, it's just a shapeless blob with no detailing. If the lion facing right is so bad just take the lion on the crest currently and flip it. Please at least it looks like a lion I love that lion, the colours are more of a problem than “detailing”. If there was a greater or… actually hold that… ANY contrast between the background and lion it would have been fine, That’s the main problem. Only an idiot creates a pale blue background and sticks a yellow image or lion on it… that you can’t even see or recognise from a distance… and an even greater idiot who perseveres with it! Just look at this, is there even a lion there? 2 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted January 3 Share Posted January 3 (edited) 14 minutes ago, JAMAICAN-VILLAN said: In fairness, the fact that it is/was so easy to find and leak, may lend some credence to the theory that they are just trademarking concepts? OR, Heck is trolling @Captain_Townsend and @nick76 whilst on the forum pissing himself laughing. I mean, surely the club are aware that trademark info etc is public and would be easy to leak? Partially hoping this is the case as well . I do like the monochrome versions though. If this is the new badge we are guaranteed to be back here in 5 years time looking for a new one. Had we stuck with the round badge, or had a left facing lion version it would be settled for at least a decade if not beyond. All the Chelsea stuff died down very quickly as it was just clickbait/trolling. Spurs did a fantastic rebrand. Leeds did a disastrous rebrand and had to ditch it. We seem intent on making a good and proper mess of our rebrand. I mean 2 rebrands in a year is insane and to end up back to a crap concept, it is laughable. Edited January 3 by Captain_Townsend Link to comment Share on other sites More sharing options...
Jas10 Posted January 3 Share Posted January 3 We’re the original claret and blue team, with a nice touch of gold… This new design suggests our colours are blue and yellow… Claret should have some prominence… 1 Link to comment Share on other sites More sharing options...
OutByEaster? Posted January 3 Moderator Share Posted January 3 12 minutes ago, BleedClaretAndBlue said: If you listen to MOMS podcast, that David Michael geezer reckons they cannot go ahead with changing the club badge without fans’ approval. Apparently they just skipped the fan approval/consultation part, so what happens next is anyones guess. This new badge is shocking imo. The club checked in advance that the level of consultation they took (the survey in October) was sufficient and had that confirmed by the FA. It's very unlikely I think that they'll change that decision - regardless of anything else it is, this is a Villa crest made up of traditionally Villa things and presented in a reasonably straightforward way. Link to comment Share on other sites More sharing options...
BleedClaretAndBlue Posted January 3 Share Posted January 3 They should just reinstate the retro round one from the 80s. Everyone would be happy, shirt sales would be through the roof. Its the version synonymous with our greatest success, the fanbase would unanimously back it. Pretty easy decision really 3 Link to comment Share on other sites More sharing options...
The_Steve Posted January 3 Share Posted January 3 The design is still in the assessment stage for IP. It took the current badge 3 months to be approved for IP. Get protesting and petitioning in the meantime. It doesn’t leave a good feeling when we aren’t given sufficient involvement. 1 Link to comment Share on other sites More sharing options...
Stephen_Evans Posted January 3 Share Posted January 3 Just now, BleedClaretAndBlue said: They should just reinstate the retro round one from the 80s. Everyone would be happy, shirt sales would be through the roof. Its the version synonymous with our greatest success, the fanbase would unanimously back it. Pretty easy decision really There would be trademark issues with that, I think. Plus the club were very poor at protecting the integrity of that badge. Even Villa’s own stationery and the club programme didn’t manage to match what was on the shirts over the years. The clue is usually how far the words extended round the top of the outer circle. 1 Link to comment Share on other sites More sharing options...
Jas10 Posted January 3 Share Posted January 3 I’m no designer but threw these together in a matter of minutes a few months ago… surely the better combination of colours at least? Would stand out from a distance and when miniaturised too… We’ve known for a while that the club were insistent on a shield design… 2 Link to comment Share on other sites More sharing options...
AndyM3000 Posted January 3 Share Posted January 3 Has Heck done anything positive so far? He's stopped the new stand and halted the badge roll out, then changing it to something miles worse. The only thing he hasn't stopped was corporate seating in the Holte, in fact he's added to it with the Lower Grounds thing. Get this guy out of here. 2 Link to comment Share on other sites More sharing options...
OutByEaster? Posted January 3 Moderator Share Posted January 3 4 minutes ago, The_Steve said: The design is still in the assessment stage for IP. It took the current badge 3 months to be approved for IP. Get protesting and petitioning in the meantime. It doesn’t leave a good feeling when we aren’t given sufficient involvement. It'll most likely be in production for our shirts at some point in the next five or six weeks, if it's not already. Link to comment Share on other sites More sharing options...
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