ThunderPower_14 Posted December 26, 2023 Share Posted December 26, 2023 Looking at the thread from when the badge was announced, the general feeling was that it's a clear upgrade from the Lerner badge while being fairly safe and unremarkable. Nice but not a knockout. A few were glowingly positive (nick76 leading the charge) and nobody hated it but there are lots of posts about it being nice but a bit of a missed opportunity. 1 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted December 26, 2023 Share Posted December 26, 2023 "I think it's a shame to move away from it so soon - and perhaps if we led with this throughout the club rather than holding onto the old crest, it would have been accepted even more." That is the whole point that pissew people like me off. We were all set for a big launch and then Heck came in and announced we were keeping the old badge everywhere except the kit and villa would monitor reaction. He then announced that reaction to the new badge was muted so we would start again. Of course reaction was muted when you tried to hide it Mr Heck. 2 Link to comment Share on other sites More sharing options...
Popular Post Farlz Posted December 26, 2023 Popular Post Share Posted December 26, 2023 I think the round badge is, was and always will be shit. 7 1 1 1 2 Link to comment Share on other sites More sharing options...
nick76 Posted December 27, 2023 Share Posted December 27, 2023 (edited) Given the FAB replies tonight to the Clubs meeting notes from the 20th Dec, it looks likes we are screwed with the new badge going by the FAB’s response to the new crest. Heck’s just doing what he wants. Edited December 27, 2023 by nick76 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted December 27, 2023 Share Posted December 27, 2023 Heck has turned out to be an unmitigated disaster. 3 Link to comment Share on other sites More sharing options...
Tayls Posted December 27, 2023 Share Posted December 27, 2023 (edited) On 26/12/2023 at 17:01, Farlz said: I think the round badge is, was and always will be shit. Was present during our most successful period though. Edited December 27, 2023 by Tayls Link to comment Share on other sites More sharing options...
Stevo985 Posted December 27, 2023 VT Supporter Share Posted December 27, 2023 On 24/12/2023 at 18:18, Stevo985 said: It would make you wonder what the real driver was I’m now convinced the driver is cost. A full rebrand is expensive. Changing every badge on every wall, stand, letterhead etc costs a lot Having read the FAB notes and more details on how the badge is just a small change from the Lerner badge, I now think they’ve gone for that because it’s cheaper. 2 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted December 27, 2023 Share Posted December 27, 2023 The ghosts of Ellis and Lerner still haunt this club. Link to comment Share on other sites More sharing options...
Tayls Posted December 27, 2023 Share Posted December 27, 2023 29 minutes ago, Stevo985 said: I’m now convinced the driver is cost. A full rebrand is expensive. Changing every badge on every wall, stand, letterhead etc costs a lot Having read the FAB notes and more details on how the badge is just a small change from the Lerner badge, I now think they’ve gone for that because it’s cheaper. Forgive me but isn’t a small change just as costly as a complete change? Surely a change is a change! Obviously I don’t know what the change is, but if it’s, let’s say, the lion facing the other way, that’s going to be a lot of work anyway…? 1 Link to comment Share on other sites More sharing options...
Stevo985 Posted December 27, 2023 VT Supporter Share Posted December 27, 2023 2 minutes ago, Tayls said: Forgive me but isn’t a small change just as costly as a complete change? Surely a change is a change! Obviously I don’t know what the change is, but if it’s, let’s say, the lion facing the other way, that’s going to be a lot of work anyway…? For digital and print then get. But for physical things I imagine it allows you to keep a lot of the current badges the same. Or tweak them slightly. Changing a shield to a round badge would be difficult. Keeping the exact same footprint would probably cut corners. Link to comment Share on other sites More sharing options...
Tayls Posted December 27, 2023 Share Posted December 27, 2023 16 minutes ago, Stevo985 said: For digital and print then get. But for physical things I imagine it allows you to keep a lot of the current badges the same. Or tweak them slightly. Changing a shield to a round badge would be difficult. Keeping the exact same footprint would probably cut corners. Jesus. Either way, all sounds like a bit of a disaster doesn’t it. What on earth are we playing at. 1 Link to comment Share on other sites More sharing options...
Davkaus Posted December 27, 2023 Share Posted December 27, 2023 17 minutes ago, Stevo985 said: For digital and print then get. But for physical things I imagine it allows you to keep a lot of the current badges the same. Or tweak them slightly. Changing a shield to a round badge would be difficult. Keeping the exact same footprint would probably cut corners. What can it possibly cost, 3 days of Digne's wages? 2 Link to comment Share on other sites More sharing options...
Condimentalist Posted December 27, 2023 Share Posted December 27, 2023 3 hours ago, Stevo985 said: I’m now convinced the driver is cost. A full rebrand is expensive. Changing every badge on every wall, stand, letterhead etc costs a lot Having read the FAB notes and more details on how the badge is just a small change from the Lerner badge, I now think they’ve gone for that because it’s cheaper. They're going to have to change it anyway. The shape doesn't make a difference. I struggle to believe that is the reason. Link to comment Share on other sites More sharing options...
Davkaus Posted December 28, 2023 Share Posted December 28, 2023 1 minute ago, Condimentalist said: They're going to have to change it anyway. The shape doesn't make a difference. I struggle to believe that is the reason. I think there are loads of places it absolutely doesn't matter - the logo on the witton lane stand for example, or on the top of the villa shop. It's in the middle of loads of space, the shape is of absolutely no consequence At the other end of the scale, the Holte End mosaic. We never bothered updating it for the recent badge updates, but if we wanted to I could see how it's an awful lot more complicated to shove a different shape in there compared to just updating the inner details of the badge. I can't think of many more examples along those lines though, I must admit. Link to comment Share on other sites More sharing options...
Popular Post Davkaus Posted December 28, 2023 Popular Post Share Posted December 28, 2023 And for the few hold-outs who still think the Lerner badge is alright, this is what the club shop looks like - this isn't a cherry picked poor example from social media, it's from our official site. This is exactly what people were talking about with the poor contrast. It looks to be exacerbated by UV deterioration, but what a **** embarrassment. 5 Link to comment Share on other sites More sharing options...
Stevo985 Posted December 28, 2023 VT Supporter Share Posted December 28, 2023 7 hours ago, Condimentalist said: They're going to have to change it anyway. The shape doesn't make a difference. I struggle to believe that is the reason. I just can’t think why they would be so against the round badge as to tear it all up and start again, only to make a small change to the Lerner badge instead, which everyone hates 2 Link to comment Share on other sites More sharing options...
villan95 Posted December 28, 2023 Share Posted December 28, 2023 11 hours ago, Davkaus said: I think there are loads of places it absolutely doesn't matter - the logo on the witton lane stand for example, or on the top of the villa shop. It's in the middle of loads of space, the shape is of absolutely no consequence At the other end of the scale, the Holte End mosaic. We never bothered updating it for the recent badge updates, but if we wanted to I could see how it's an awful lot more complicated to shove a different shape in there compared to just updating the inner details of the badge. I can't think of many more examples along those lines though, I must admit. A lot of them were changed when Xia made tweaks to the Lerner badge though albeit not the mosaic which I believe still says prepared? Link to comment Share on other sites More sharing options...
Stephen_Evans Posted December 28, 2023 Share Posted December 28, 2023 25 minutes ago, villan95 said: A lot of them were changed when Xia made tweaks to the Lerner badge though albeit not the mosaic which I believe still says prepared? Lerner made tweaks to the Lerner badge. Or at least his chairman Steve Hollis did early in 2016 before the takeover. Link to comment Share on other sites More sharing options...
GingerCollins29 Posted December 28, 2023 Share Posted December 28, 2023 15 hours ago, Davkaus said: What can it possibly cost, 3 days of Digne's wages? Christ... 800 million?!?!?! Link to comment Share on other sites More sharing options...
GingerCollins29 Posted December 28, 2023 Share Posted December 28, 2023 1 Link to comment Share on other sites More sharing options...
Recommended Posts