RicRic Posted October 27, 2022 Share Posted October 27, 2022 (edited) I love the current crest i have no desire to change it, why are we changing it 🫤 the crest we have now is sexy if anything get rid of the castore brand its cheap and bring in new balance, puma or nike Edited October 27, 2022 by RicRic 2 Link to comment Share on other sites More sharing options...
MrBlack Posted October 27, 2022 Share Posted October 27, 2022 2 minutes ago, RicRic said: I love the current crest i have no desire to change it, why are we changing it 🫤 the crest we have now is sexy if anything get rid of the castore brand its cheap and bring in new balance, puma or nike AVFC? No thanks. 1 Link to comment Share on other sites More sharing options...
RicRic Posted October 27, 2022 Share Posted October 27, 2022 Just now, MrBlack said: AVFC? No thanks. Okay well just change the name then simple but keep the rest the same no big deal 2 Link to comment Share on other sites More sharing options...
HalfTimePost Posted October 27, 2022 Share Posted October 27, 2022 I don't mind the current badge but it's just not good design. The colours melt together and it somehow manages to look old fashioned and simultaneously doesn't feel like it shows the heritage of the club. You'd expect an old-fashioned design to atleast light it up with Heritage & History, but it doesn't. It's fine and it's not an embarrassment like say the New Coke Leeds badge that nearly was. But it needs a change. Our name & colours were so unique but after 20 years of Us, West Ham and Burnley all being middling Prem teams in the same colours, we need a brand identity for new fans and fans abroad that is distinctive, recognisable etc. That's why I liked @NurembergVillanidea of a colour-matched Claret that becomes our 'Ferrari Red', we need to compete on the world stage and there are some things we can do that keep the club *our* club but also make it more distinctive for new fans abroad. A new badge, consistent & distinctive colours and strong branding are a good way of doing that as our actual football "continuously improves". I'm nervously looking forward to the new badges and hoping the vision of the club matches that which Nuremburg detailed so well a few months ago 2 1 Link to comment Share on other sites More sharing options...
MrBlack Posted October 27, 2022 Share Posted October 27, 2022 3 minutes ago, HalfTimePost said: I don't mind the current badge but it's just not good design. The colours melt together and it somehow manages to look old fashioned and simultaneously doesn't feel like it shows the heritage of the club. You'd expect an old-fashioned design to atleast light it up with Heritage & History, but it doesn't. It's fine and it's not an embarrassment like say the New Coke Leeds badge that nearly was. But it needs a change. Our name & colours were so unique but after 20 years of Us, West Ham and Burnley all being middling Prem teams in the same colours, we need a brand identity for new fans and fans abroad that is distinctive, recognisable etc. That's why I liked @NurembergVillanidea of a colour-matched Claret that becomes our 'Ferrari Red', we need to compete on the world stage and there are some things we can do that keep the club *our* club but also make it more distinctive for new fans abroad. A new badge, consistent & distinctive colours and strong branding are a good way of doing that as our actual football "continuously improves". I'm nervously looking forward to the new badges and hoping the vision of the club matches that which Nuremburg detailed so well a few months ago Agreed, the claret and blue needs to be the same claret and blue everywhere. Excepting for different textured shirts reflecting light slightly differently, the core dye has to be the same colour every time. 1 Link to comment Share on other sites More sharing options...
Popular Post Stevo985 Posted October 27, 2022 VT Supporter Popular Post Share Posted October 27, 2022 10 hours ago, RicRic said: I love the current crest i have no desire to change it, why are we changing it 🫤 the crest we have now is sexy You're in the very small minority. I think a lot of us have learned to live with it, but in reality our current badge is absolutely shit 6 4 Link to comment Share on other sites More sharing options...
est1874 Posted October 27, 2022 Share Posted October 27, 2022 10 hours ago, HalfTimePost said: Today's the day imo It would appear not sadly mate Link to comment Share on other sites More sharing options...
villa89 Posted October 27, 2022 Share Posted October 27, 2022 15 minutes ago, Stevo985 said: You're in the very small minority. I think a lot of us have learned to live with it, but in reality our current badge is absolutely shit It was designed by committee and that's why it turned out so bad. 1 Link to comment Share on other sites More sharing options...
Stevo985 Posted October 28, 2022 VT Supporter Share Posted October 28, 2022 10 hours ago, villa89 said: It was designed by committee and that's why it turned out so bad. I agree. Tried to incorporate everything the fans wanted without anybody actually saying "This actually looks like dogshit" 2 Link to comment Share on other sites More sharing options...
Spoony Posted October 28, 2022 Share Posted October 28, 2022 11 hours ago, Stevo985 said: You're in the very small minority. I think a lot of us have learned to live with it, but in reality our current badge is absolutely shit I feel like there’s an element of Stockholm syndrome with our badge. You look at it amongst the rest and it is standout complete garbage. It’s quite amazing it was ever agreed on. 3 Link to comment Share on other sites More sharing options...
Demitri_C Posted October 28, 2022 Share Posted October 28, 2022 Its nit a high priority now emerys been brought in. When they ready they will let us know Link to comment Share on other sites More sharing options...
Stephen_Evans Posted October 28, 2022 Share Posted October 28, 2022 4 minutes ago, Demitri_C said: Its nit a high priority now emerys been brought in. When they ready they will let us know Let's hope it doesn't ant-agonise anyone! Link to comment Share on other sites More sharing options...
alreadyexists Posted October 28, 2022 VT Supporter Share Posted October 28, 2022 (edited) 48 minutes ago, Stephen_Evans said: Let's hope it doesn't ant-agonise anyone! I just hope the fans give him a moth or two at least Edited October 28, 2022 by alreadyexists Link to comment Share on other sites More sharing options...
Hobsons Choice Posted October 28, 2022 VT Supporter Share Posted October 28, 2022 17 minutes ago, alreadyexists said: I just hole the fans give him a moth or two at least First fish puns now this!! 1 Link to comment Share on other sites More sharing options...
The Fun Factory Posted October 28, 2022 Share Posted October 28, 2022 12 hours ago, villa89 said: It was designed by committee and that's why it turned out so bad. Which is why I am not hopeful for this one. 2 Link to comment Share on other sites More sharing options...
est1874 Posted October 28, 2022 Share Posted October 28, 2022 1 hour ago, Demitri_C said: Its nit a high priority now emerys been brought in. When they ready they will let us know What's that even mean? It's two separate departments innit? What has a brand awareness & commerical performance-driven crest review process which kicked off 4 months ago got to do with the very recent football operations decision to appoint a new boss? They're not contingent on each other in the way you're suggesting, the club can get on with this business while the changes happen concurrently on the football operations side. Would we tell a kit manufacturer to pause design of new kit / merchandise for next season because of what's happened/happening on the pitch or the training ground? Link to comment Share on other sites More sharing options...
Demitri_C Posted October 28, 2022 Share Posted October 28, 2022 2 minutes ago, est1874 said: What's that even mean? It's two separate departments innit? What has a brand awareness & commerical performance-driven crest review process which kicked off 4 months ago got to do with the very recent football operations decision to appoint a new boss? They're not contingent on each other in the way you're suggesting, the club can get on with this business while the changes happen concurrently on the football operations side. Would we tell a kit manufacturer to pause design of new kit / merchandise for next season because of what's happened/happening on the pitch or the training ground? It means the managerial appointment and getting his team is in is the high priority at the moment and this isnt as important right now. Thought that was obvious what i meant. You think the clubs just going to announce something like a new crest in a small scale ? They will make a big announcement when its ready to be annouced Link to comment Share on other sites More sharing options...
The Fun Factory Posted October 28, 2022 Share Posted October 28, 2022 1 minute ago, Demitri_C said: It means the managerial appointment and getting his team is in is the high priority at the moment and this isnt as important right now. Thought that was obvious what i meant. You think the clubs just going to announce something like a new crest in a small scale ? They will make a big announcement when its ready to be annouced How big? Project it on the Rotunda? I knew I should have had a career in marketing. Link to comment Share on other sites More sharing options...
Davkaus Posted October 28, 2022 Share Posted October 28, 2022 2 hours ago, Spoony said: I feel like there’s an element of Stockholm syndrome with our badge. You look at it amongst the rest and it is standout complete garbage. It’s quite amazing it was ever agreed on. It gets a little bit of benefit from not being as utterly woeful as the first version of it Link to comment Share on other sites More sharing options...
Ingram85 Posted October 28, 2022 Share Posted October 28, 2022 As previously stated, this is the first time in a while there has been a feel good effect about the club, surely now is the best time to do it? As pointed out, two things can happen at the same time. 1 Link to comment Share on other sites More sharing options...
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