If you have any love at all for MMO's or RPG's then the lack of sub means it's a bit of a no-brainer really.
It's an excellent game, the world and character models are beautifully detailed and varied, the combat is robust, the PvP is great entertainment and the quest system is quite simply the best I've ever played (and I've played ALOT of MMO's).
It has issues just like every other MMO has (armour and weapon sets are bland looking and lack variation, the lack of any instances before level 30 is disappointing) but overall it's top drawer and I would recommend it to anyone.
Definitely a GOTY contender.
Reviews are all glowing so far too...