I prefer this - most players that we've heard of that are attainable, probably aren't going to get the pulse racing, so I'd rather the club rolled the dice and took a chance on some unknowns.
The reason they're unknown is more than likely because they're average players. I for one am not impressed with our signings so far. Lerner's still trying to do things on the cheap it seems.
Who the were Cabaye and Pappis Cisse before they moved to Newcaslte? Granted they were 8 and 10M signings, but if they were already proven how much would you been spending on them then?
Do we really have the money to just spend £15M on a player? Maybe if we only needed to strengthen one area on the field, maybe, but we have so many places to fill yet. There is money there, yes, but not silly money.