I live in London so can't buy a Villa shirt anywhere, old dear and step dad live in Stratford, I went back for a mates wedding last weekend and thought to myself "aah I'll pop down sports direct and get the new home shirt"
They had 1 Large Boys and 1 Medium boys shirts hidden away behind a bunch of random teams in the whole store, no away shirts.
Thats pretty shocking considering its proximity and the fair number of Villa fans that live there.
Was also in Tokyo 2 weeks ago, went into 2 under armour stores... Not one villa shirt