I think quite a few clubs are happy to be participants in the PL and just collect a few quid each year and be a yoyo team. Norwich, Burnley, Toon, Watford, Saints etc etc have no ambition to try and compete at the top. Leicester, Spurs, Everton, Villa and Hammers are the only sides that I think are showing anything like trying to compete at the top. And I am being generous including Hammers in that group. I think they are punching above their weight and have been lucky with some of their purchases and having Rice. I expect their bubble to burst in the not too distant future