first off I think its a silly minor distraction, hey lets talk about a tweet of a burger!
What it was, was a disingenuous attempt to pose as an everyday bloke. I personally couldn't care less if he ate £40 burgers every day. But trying to stage manage an image is always going to get ridiculed. It would be the same as Wallace Milliband being snapped and tweeted drinking out of a mug. We all know he doesn't drink out of mugs, we all know Jeffrey isn't common. So pack up the phoney distractions and explain to the people how you think cutting budgets by hundreds of millions is going to help kick start the economy. That's not an attack on the policy, its a request for information. For instance, random sample, £400 million cut from courts and prisons. How does slashing the prison maintenance budget today, save any money in the future or help boost the economy? I'd genuinely like to see the answer. When has not doing timely repairs ever saved money on anything?
Now, if a lack of timely repairs makes the future uneconomic for those prisons, so that in the future they can 'quite reasonably' be closed as they can't possibly compete on price with the shiny new private prison..... But that's ideology and not an attempt to do the best for the people of this country (a typical example for Legov to consider there).