Well on having discussed this with a few people the general consensus is that he's a huge cock with only himself to blame. That this one incident is trivial, but that it gets put on the pile of other dumb bullying pathetic little ingerland daily mail jacket n jeans things he says at suspiciously regularly spaced intervals about shooting people, insulting other countries, killing prostitutes or whatever.
He's a 'controversial' self publicist and right now he must be abusing himself 24/7 because he's got what he craves, people talking about naughty boy Jeremy Clarkson.