Hi General,
Firstly let me express my backing of the prices of the shirt. You may hear some criticism but I think many understand that the prices are standard and competetive. Plus the ST discount is there for added incentive.
Down to business. Is it possible that you could elaborate on the release date of this season's away kit? We all have some idea of what it will look like, and you yourself have told us that you're very pleased with the design. But to release the kit on 7th September, by which time we will have played 5 games, 2 away from home, is in my opinion shooting ourselves in the foot. Less will get sold, and these kits have less longevity as away tops are normally re-designed every season, so need to be given the biggest oppurtunity while the kits are 'in date'.
Of course there is probably some clever plan in place that counters this, but for the life of me, and my non-marketing mind I can't figure out what it is. Could you please fill us in?
Thank you Sir
Tom