He's being clever with his use of social media. It's loud without being enough to be reprimanded by Bournemouth. If these roles were reversed everyone would be up in arms on here. Obviously not Bournemouth though, say it was a Leeds or Newcastle who has just come up and our player was flirting with all their fans on the internet.
He's achieved meme status due to that 10 game win streak as well, so the club is under a bit of pressure to buy him I'd say. Bournemouth should charge a fortune, and I'd definitely be keeping him right up to the start of the season. If he wants to move a transfer request should go in.
His performances were fantastic last year, but I don't think he's worth £20m as just a player. Maybe as a symbol he is. Like batman or something.