Not even convinced by that, very few will pay Spotify a subscription just to listen to Rogan. Very few pay a subscription just to listen to podcasts either
They can listen to Rogan without a subscription.
Ads yes, subscription, no. It has to be one or the other the way the platform works. He's generating advertising for sure but nowhere near the $100 million he is paid by Spotify. Spotify's entire advertising income per year is only around $360 million but it has 172 million monthly subscribers. That advertiusing income is actually a big rise on the back of the podcasts (according to the company) and that is because the people listening to podcasts aren't subscribers