McDonalds, no matter what we think of them here, is massively symbolic of the opening up of Russia to the freedoms of the west
When McDs opened their first branch in Moscow it made headlines all around the world, it was on the evening news in the UK. It really is up there with Levi jeans which were used as blackmarket currency during the Soviet years. Both of those brands pulling out of Russia is more than just an economic message. It's hugely symbolic, it's telling the Russian people, you are going back to the dark days, days an awful lot of them have never experienced