Don't know where you heard that Den but apparently Apple make as much money from one iPhone sale as Hewlett Packard do from ten Laptop sales. The profit on the iphone is vast apparently, so 20m pieces of vastness means its making serious money for Apple, they don't need to drop the price because of bad sales, they are coining it in, in fact Apple rarely ever price drop because of anything other than imminent updated hardware. Their strategy is all about keeping the price high (and increasingly so if you look at their recent announcements re new computers)