Dimitri posted about 30 different mockups several years ago, before the current one was released, and there were some absolute gems among them. Most were of the shield variety, which I quite like, personally. They were smart, sharp, modern, had the full name, the motto, etc. The old circular one is great, but it's dated. A little sprucing up would do it good. The current one is a mess, and hopefully Fox sees the folly in abbreviating the nicest name in world football.