London struck me as the kind of city that you'd absolutely love if you were born and raised there and had a network of family and friends and meaningful landmarks and inside knowledge about the best places to go and things to do that tourists and day trippers would never know about, etc.
But if you weren't born and raised there, London would probably seem a bit cold, lonely, and impersonal, which it seemed to be to me.
But back on topic, if we signed ESR for 20m, it would be a great signing, IMO.