As long as I've been following Villa (18 years) the club has gotten short shrift by media, pundits, oddsmakers, and football fans. Some of it deserved, much of it not. We're not a London club, we're not a Nouveau Riche club, we don't sign international superstars, and we've not won much of anything for a long time.
But I'm fine with being underestimated, it will ultimately make our inevitable triumphs all the more satisfying!