The Premier League has been a massive success for NBC. Even sports fans here who don't like (soccer) know who Wayne Rooney is, who Arsenal are, etc. It's becoming part of the collective sports consciousness. The gear I see in the Boston area is Liverpool, Celtic, Man U, and then a drop off. After that, I see Chelsea and Arsenal, but no other British clubs. I see plenty of Flamengo and Palmeiras, Benfica and Porto, and some Real Madrid and Barca shirts, usually worn by Central Americans.