And yet the club is now performing no different to Doug's last season, has alienated a number of fans through lies to the fanbase, operating a sell to buy policy and little hope of actually managing to be anywhere near 'successful' in the near future.
So the only difference is that we're now losing £50million a season. He needs to sell up.
I suspect if he did sell up there would be a much greater chance we'd end up with an owner like the Venkey's/Carson Young/Hicks & Gellet/Thaksin Shinawatra/Eggert Magnússon /Malagar's fake sheik/Notts County, Portsmouth or Aberdeen's dodgy chancers than the remote chance of a new oil baron coming in.
Or perhaps, and I suspect most likely, we may end up with somebody in the middle of the two extremes that you have come up with there.
Nobody is asking for massive investment on world stars. We just want to compete. We haven't done that in the previous two seasons and despite a 'promise' that "lessons had been learnt" it looks like we won't this season, either.
By his own admission, if he said if he couldn't do it he'd sell up. Well, perhaps instead of taking us down, he should stick to his word.
Has he taken us down? :?